On Call
MasterClass On Call is an AI Chat app that allows you to talk conversationally with A.I. avatars of the world’s most recognized experts via voice chat.
Project
On Call Product Launch
What I did
Identity Design
GTM Campaign
Motion
The Opportunity
MasterClass was built on unprecedented access to insights from the world's best minds. MasterClass On Call expands this by transitioning users from lean back one way learning into an active two way conversation.
Other A.I. chat apps either provide useful general intelligence, or recognizable avatars of well known personalities. On Call combines deep domain specific intelligence, and uncanny voice likeness to trusted experts, carving out a new lane in the A.I. Chat space.
Design Direction
We built a design language on the intersection of SMS UI, spatial depth, and interactivity. It that aims to create an approachable environment to build trust with A.I. agnostic users, show how the product works simply, and position MasterClass On Call as a new category of AI Chat app.
Applications
Next case study
