Brain
Health
Brain Health is a MasterClass Original Series hosted by 3 leading neuroscientists, on how individuals can fight brain fog, maintain neuroplasticity, and dispel commonly held myths about the brain.
Project
Original Series Launch Campaign
What I did
Art Direction
Design
Motion
The Opportunity
Wellness culture often focuses on health that you can see (Skin care, weight loss, dental etc.) Internal organs like your brain are often only spotlit in times of a critical medical emergency as cautionary tales, but are rarely looked at as part of a wellness routine. This campaign & series has the opportunity to shift viewers relationships with their brain, from agnostic powerlessness, to active everyday care and control of how you age.
Art Direction
What if we used dopamine as a vehicle to deliver brain health education? The approach was all about making your brain unmissable. Vibrant and candy-like renders of the human brain will carry this direction, with moments of pattern interrupt akin to dream sequence montages used to convey moments of extreme focus.
Applications
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